Taking Your Social Media to the Next Level

      I’ll be talking tomorrow, Thursday, February 20th at Noon, at the Corvallis Chamber of Commerce about social media. This is the February Brown Bag sponsored by the Business Enterprise Center. My goal is to provide some practical ideas …   Continue reading

LinkedIn’s Social Strategy

Social Strategy at the Big B2B Player Over the past few months, LinkedIn has been making quite a lot of changes, some driven by a desire to have a larger social strategy presence and some driven by bottom-line economics. In …   Continue reading

Social Media and the Holidays

Hi there, Yesterday, I put up Christmas lights in the Oregon rain for my mother.  Today, I have the cold to prove it, however the holidays are upon us and we move forward.  The greatest thing about social media is that you …   Continue reading

Small Business Strategy and Showrooming

Cell Phone with Sale Copy

Here in Corvallis, Oregon a local camera shop is closing their doors after 47 years. The Gazette Times, our local paper, published a well written article where the owner attributing “showrooming” as one of the key factors for the business downturn and liquidation. For those …   Continue reading

Marketing on LinkedIn

The LinkedIn Marketing API is here. It’s official, LinkedIn has released their marketing (advertising) API.  Say what and why do I care?  Let me explain, first LinkedIn is a “professional” social network and a darling of Wall Street with a …   Continue reading

Your Cyber Monday Marketing Strategy

Chart of Cyber Monday Sales

Are you getting in on the Cyber Monday action with your business marketing?  Do you even know what Cyber Monday is?  According to Wikipedia, all things knowing, Cyber Monday is: “Cyber Monday is a marketing term for the Monday after …   Continue reading