LinkedIn’s Social Strategy

Social Strategy at the Big B2B Player Over the past few months, LinkedIn has been making quite a lot of changes, some driven by a desire to have a larger social strategy presence and some driven by bottom-line economics. In …   Continue reading

Marketing on LinkedIn

The LinkedIn Marketing API is here. It’s official, LinkedIn has released their marketing (advertising) API.  Say what and why do I care?  Let me explain, first LinkedIn is a “professional” social network and a darling of Wall Street with a …   Continue reading

Social Strategy and Simplicity

Simple rocks on water

When I finally sat down to write my first blog, of hopefully many here at, I struggled with the subject title.  When I first moved back to Oregon and started to sort out what I was going to do, …   Continue reading